The magazine cover consists of a colour photograph of six
people dressed in semi – formal attire. It is a long shot with all six people
in comfortable but yet presentable positions highlighting their formality in
relation with the business magazine. Behind them is a grassy background with
trees, the roof of a house and a clear blue sky. The clear blue sky and
shinning sunlight upon their faces creates a positive, friendly image. The
photo takes up the whole magazine cover with the masthead and sub-headings in
blue, once again emphasising a “jolly” spirit. Three of the men are also
wearing blue and one of the ladies has a blue dress. One criticism I would have
of the colour blue is that it is not the most contrasting of colours on top of
green (especially the sub-headings) and part of the word “Business” is
camouflaged with the background making it harder to attract the eyes of a
potential customer.
