Saturday, 15 March 2014

Evaluation 2.

Q2. How does your media product represent particular social groups?




















Above is a front cover of an XXL magazine, along with my front cover. Together I will use these images to serve as visual aid for my representation of a hip-hop audience. The Game has an evil facial expression, however a convention of hip-hop magazines is to have the artist with a serious face. 'Kilo Fum' has a serious facial expression, pertaining to the conventions but is also biting his lip to emphasise his mood. Many rapper's and therefore readers of hip-hop magazines come from inner-city areas where there is generally more crime and poverty. Having a serious facial expression could serve as a representation of the particular social class living in the poorer areas. Likewise to The Game, 'Kilo Fum' also has a chain around his neck, suggesting the wealth a rapper obtains from fame. It's common for many young teenagers/men to desire jewellery, money and women. For this reason I incorporated a car into my double page spread where 'Kilo Fum' is sitting in the back. On the contents page he also has a cigar in his mouth, suggesting luxury. Conventionally, my main artist on the front cover is a black male; the common race and gender in the hip-hop industry. The models, clothes and props used definitely only fit into one subculture. 'Kilo Fum' is wearing a coat, with no shirt on. This could suggest his masculinity but also his sheer presence, which may strike fear into other subcultures. Rapper's are portrayed as intimidating people in hip-hop magazines. This is evident on the XXL cover with the game pointing his fingers to his head (gun pose), but also I have conveyed this by showing 'Kilo Fum' with his hood up.


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