The target audience for my magazine is broad as hip-hop covers several generations and therefore there is no restriction to the age. Having said this it is primarily targeted at the youthful age range from 16 to 24. My ideal male would match the persona described in my reader profile. He would either be preparing to leave school or would be working. Utilisation of his savings/earnings is key and consequently he rations his money so that he can gain full advantage of what albums are on offer. As well as money, he is also a frequent browser of the internet so that he can download all the classic material unavailable in shops. His attire is casual, but varied. Anything from a hooded jumper to dungarees can be seen on him. No matter the style of clothes, however old or new, looking fresh and clean is always elementary. He's popular with the girls and sometimes raps to them to prove his slick personality.
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