Evaluation 5.

5. How did you attract/address your audience?

I tried to use a variety of techniques in order to make my magazine more appealing to my audience. Baring in mind my magazine has quite a youthful male target audience (16-24), I tried to attract them by using colloquial language, 'street slang'. My audience would be able to relate to the language - it's likely they would encounter the use of slang on a daily basis. Terms such as 'poppin'', 'g-life', 'one hundred' and 'mack' will entice the audience and draw comparisons to their lifestyle, making them more inclined to understand and relate to 'WAX'.

The use of costuming and props are also essential in attracting the right audience. On the front cover 'Kilo Fum' is wearing a designer coat which would appeal to those in the audience with an interest in fashion. Because it's a common association with rappers and expensive clothes, the majority of my audience will be attracted, especially as they see certain artists as role models. On the contents page he also has his trousers quite low on his waist revealing part of his boxer shorts. It's a common stereotype that many rappers and listeners of rap wear their trousers low; regardless, this use of costuming would therefore appeal more to the audience.



The use of props is also key. People in the hip-hop community would consider themselves 'cool' and 'hip'. On the contents page one of my artists has on a bandana and sunglasses - fairly cool props. This could appeal to my audience who would have the same taste and interest in appearance. All of my artists are around the age of my target audience which will increase the relation between the reader and magazine. Because I have a female on my contents page this could possibly also attract a further male audience as some men are more persuaded by the female content in such a genre of music.

The style of font is also important. My front cover title 'Kilo Fum' is very masculine and the surface of the letters are scratched giving a rough finish. Block writing has been used throughout my magazine with colours such as red and black - the conventional hip-hop colours as they appeal to a male audience. On my double page spread, the heading 'Gangsta Lean' is in bright red, block capitals with holes in the letters once again creating that rugged finish.