I have researched a few publishing houses and found that my product would be best suited for IPCMedia. Having said this I did have a few other houses in consideration. Originally I thought Conde Nast would be suitable as they have no magazine with any similarities to 'WAX'. This would mean there could potentially be a gap in the market, however on closer inspection I found that the other magazines where for a lot older, arguably more mature age group. Magazines such as 'GQ', 'Vanity Fair' and 'House & Garden' are quite soft, audience friendly magazines. A 'WAX' issue may seem out of place in such a publishing house. The other magazines they distribute are also quite up-market and therefore may be unattainable for some of my audience, making the Condenast publishing house unrelatable for my audience and therefore unsuitable.
Like I said earlier, I believe IPCMedia would be the most appropriate publishing house to distribute my magazine. There is a gap in the market (more feasible then Conde Nast) as the other music magazines they distribute are NME & Uncut, which serve a rock genre, leaving a whole field open to 'WAX'. Because the target age for NME & Uncut is slightyly older than my target audience, I feel as though there would be some exposure for a 'WAX' issue. In addition, with quite a broad range of magazines and therefore customers, distributing 'WAX' may result in a rise of new customers coming from other genres of magazines.
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